Glossary
What is JAMstack?
In depth
JAMstack was proposed by Mathias Biilmann (Netlify CEO) in 2015. Idea: instead of a monolithic LAMP/MEAN stack — pre-build static on Git, push to CDN edge, fetch dynamic data via APIs. Philosophy: "do rebuild-time work, not runtime work".
Architecture: **J**avaScript (front-end logic + framework) + **A**PIs (data, payments, search — all third-party serverless) + **M**arkup (pre-rendered HTML at build time). Build process: Git push → CI/CD trigger → static generation → CDN deploy → done. Runtime: CDN serves HTML, JS hydrates, API calls happen client-side or via edge functions.
Flagship stack 2026: **Next.js 15** (App Router, RSC, SSG/ISR) + **Vercel/Cloudflare** (edge deployment) + **Sanity/Contentful** (headless CMS) + **Stripe/Algolia/Inngest** (APIs). Result: LCP 1.2s, security 95+, default SEO 100/100.
Three core JAMstack patterns: (1) **SSG (Static Site Generation)** — pre-build at deploy. Best for: blogs, marketing sites, programmatic SEO. Tools: Next.js, Astro, Hugo. (2) **ISR (Incremental Static Regeneration)** — re-build per-page on demand. Best for: e-commerce, large catalogs. Tools: Next.js. (3) **SSR + Edge** — render at edge per request. Best for: dynamic dashboards, personalised content. Tools: Next.js + Vercel Edge.
Georgian market relevance: WordPress dominates 80% of the market, but new builds in JAMstack are growing — Craftwebstudio shipped 60+ JAMstack sites between 2024-2026. Cost saving — hosting $0-$20/mo vs WordPress $15-$200/mo. Speed gain — Lighthouse 95+ default.
Examples
- 1Craftwebstudio default stack: Next.js + Sanity + Vercel = JAMstack production
- 2JAMstack e-commerce: Next.js + Shopify Storefront API + Stripe + Algolia search
- 3Cost: JAMstack hosting $0-$20/mo vs WordPress $15-$200/mo at the same scale
- 4Build performance: a 770-page programmatic site builds in 90s on Vercel
- 5Edge deployment: 240+ city POPs globally → <50ms TTFB worldwide
Related terms
Next.js
Next.js is a React-based full-stack framework covering server-side rendering, static generation, file-based routing, edg…
Headless CMS
A headless CMS is a content management system that exposes content via a REST/GraphQL API, while the front-end is built …
Edge Computing
Edge Computing is a model where compute (rendering, processing) happens on a POP (Point of Presence) server geographical…
Related services
Frequently asked questions
JAMstack vs traditional server-rendered (WordPress) — when to use which?▾
JAMstack: brand-driven, performance critical, bilingual, dev-friendly. WordPress: simple blog, plugin ecosystem dependency, non-technical updates. JAMstack is the 2026 default for new builds.
Does dynamic functionality work on a JAMstack site?▾
Yes — Edge Functions / Serverless API routes in Next.js. Cart, search, auth, payments — all work. Forms — Vercel form handler or Resend integration.
Does JAMstack hosting need a Georgian server?▾
No — Vercel/Cloudflare edge is a global CDN. Frankfurt POP is 30-50ms from Tbilisi. For Georgian audiences Cloudflare Pro $20/mo + Vercel free tier is sufficient.
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