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WhatsApp Business API integration

Setup time (hours)
24
Pricing
1K conversations/mo free, then $0.005-$0.05 per conversation.

In depth

WhatsApp has 2.7B+ users globally, 60-70% smartphone penetration in Georgia (#2 after Telegram). Business API in 2 flavours: Cloud API (Meta-hosted, free tier) or On-Premise (legacy, paid). Free tier 1,000 conversations/mo, $0.005-$0.05 per extra conversation depending on country.

Use cases: order confirmation broadcasts, appointment reminders, customer service inbox, product catalog (WhatsApp Catalog feature), 2FA OTP delivery. Verification process — Meta Business Manager setup + business verification (1-2 weeks).

Craftwebstudio integration pattern: Cloud API + webhook + custom Inbox UI. Average setup 16-32 hours. Best fit: e-commerce order updates, appointment-based business (clinic, salon, barbershop).

Why choose this

  • Cloud API free 1K conversations/mo
  • Meta Business Manager unified
  • Catalog + Cart feature for in-chat shopping
  • End-to-end encryption, GDPR-compliant
  • Template messages — proactive notifications

Use cases

  • Appointment reminders salon / clinic / dentist
  • Order status updates for e-commerce stores

Setup steps

  1. 1Create Meta Business Manager account + verify business
  2. 2Configure WhatsApp Business Account (WABA) + verify phone number
  3. 3Create System User + permanent access token
  4. 4Configure webhook endpoint + Verify Token security
  5. 5Create template message + get approval (1-3 days)

Frequently asked questions

WhatsApp Business app vs API — what's the difference?▾

App: free, manual, 1 device. API: programmable, multi-device, custom inbox UI, $0.005+/conversation. Small businesses use the app; scale requires the API.

How long does verification take?▾

1-2 weeks for business verification + 1-3 days for template approval. Total 2-3 weeks is a realistic timeline.

Cost projection for 5,000 messages/mo?▾

Free tier covers 1,000. 4,000 extra × $0.025 (utility template Georgia) = $100/mo. Marketing template $0.05+ each. Always check region tier.

Official documentation →

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