Glossary
What is Ahrefs?
In depth
Ahrefs was founded in 2007 (Singapore-based, founder Dmitry Gerasimenko). Started as a backlink analyser, expanded into a full SEO platform 2015-2020. In 2026 it's one of the #1 SEO tools — 1M+ paying customers, $200M+ ARR.
Products 2026: (1) **Site Explorer** — backlink profile + keyword rankings of any domain. (2) **Keywords Explorer** — search volume, difficulty, SERP analysis on 12B+ keywords. (3) **Site Audit** — automated technical SEO crawl of 10K-100K URLs. (4) **Rank Tracker** — daily rank monitoring 10K+ keywords. (5) **Content Explorer** — top-performing content discovery. (6) **AI Content Helper** — outline generator. (7) **AI Content Grader** — competitor content analysis.
Pricing 2026: **Lite** $99/mo — 5 projects, 750 reports/week, basic features. **Standard** $199/mo — 20 projects, more reports, content explorer. **Advanced** $399/mo — 50 projects, weekly site audit. **Enterprise** $999/mo — unlimited projects, API access, multi-user.
Use cases: (1) **Competitor analysis** — see top 10 competitor backlinks. (2) **Keyword research** — find low-difficulty + high-volume opportunities. (3) **Content gap** — keywords competitor ranks for but you don't. (4) **Link building targets** — domain authority filter. (5) **Site audit** — automated technical SEO score 0-100. (6) **Rank tracking** — daily SERP position monitoring.
Ahrefs vs Semrush vs Moz: Ahrefs — best backlink data + UX. Semrush — broader (PPC, social, content marketing). Moz — cheaper, smaller dataset. 2026 industry: Ahrefs + Semrush combo for serious agencies. Free alternatives: Ubersuggest ($29/mo), Mangools ($29/mo), Google Search Console (free, official).
Craftwebstudio uses Ahrefs Standard $199/mo — 20 client + own portfolio rank tracking + competitor analysis. ROI: 1 SEO client per quarter pays for the tool + recovers cost.
Examples
- 1Backlink audit: paste competitor URL → 5,000+ referring domains list export 5min
- 2Keyword research: enter "ვებსაიტის დამზადება" → see volume + difficulty + 50 related KW
- 3Content gap: yoursite.ge vs competitor.ge → 200 keywords competitor ranks but you don't
- 4Site audit weekly: 0-100 health score, 80+ critical issues identification
- 5Rank tracking: 100 keywords daily, alerts when position drops > 3
Related terms
Semrush
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SEO (Search Engine Optimization)
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GEO (Generative Engine Optimization)
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Frequently asked questions
Is Ahrefs $199/mo worth it for small business?▾
Single site monitoring — no (free Google Search Console + Ubersuggest are enough). Agency with 5+ clients or active SEO investment — yes (one client pays it back).
Ahrefs vs Semrush in 2026?▾
Ahrefs: backlink data + UX winner. Semrush: PPC + social + broader dataset. Combo $400/mo for serious agencies. Standalone choice depends on focus.
Are free SEO tools enough?▾
Google Search Console (free, official) — own site monitoring sufficient. Ubersuggest free tier — 3 searches/day, basic data. Ahrefs Webmaster Tools (free) — own backlinks. Mid-level SEO becomes paid eventually.
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