Glossary
What is Semrush?
In depth
Semrush was founded in 2008 (by Oleg Shchegolev + Dmitry Melnikov, Boston-based, Russian/Cyprus origin). IPO in 2021 ($1.5B valuation). 87,000+ paying customers in 2026, $300M+ ARR.
Product breadth (broader than Ahrefs): (1) **SEO Toolkit** — keyword research, site audit, position tracking, backlink analysis. (2) **PPC Toolkit** — ad copy analysis, keyword bidding, CPC trends. (3) **Content Marketing** — topic research, SEO writing assistant. (4) **Social Media** — schedule, monitor, analytics. (5) **Local SEO** — Google Business Profile, citation tracking. (6) **Competitive Research** — Traffic Analytics (estimated traffic any domain). (7) **App Center** — 50+ third-party tools.
Pricing 2026: **Pro** $139.95/mo — 5 projects, basic features. **Guru** $249.95/mo — 15 projects, content marketing, historical data. **Business** $499.95/mo — 40 projects, API, multi-user, white-label reports.
Semrush vs Ahrefs: **Semrush** has wider feature scope (PPC + social + content) — better for full digital marketing teams. **Ahrefs** has deeper SEO focus, better backlink dataset, better UX. **Decision**: digital marketing agency → Semrush. Pure SEO agency → Ahrefs. Both → $400/mo enterprise stack.
Unique Semrush features: (1) **Traffic Analytics** — estimated total traffic any domain (Ahrefs limited to organic). (2) **Position Tracking** with mobile + desktop separate. (3) **Marketing Calendar** — content planning UI. (4) **Brand Monitoring** — mention tracking across web. (5) **My Reports** — automated client reports.
Georgian context: Semrush ka-language support is partial — keyword volumes available for a small dataset. Ahrefs has stronger ka-language data.
Examples
- 1Traffic Analytics: see competitor.ge total traffic ~5,000 visits/month estimate
- 2PPC: search "ვებსაიტი თბილისი" → CPC $1.20-$3.50, 8 advertisers active
- 3Content marketing: SEO writing assistant 80+ readability score per draft
- 4Local SEO: Google Business Profile audit + citation building tracker
- 5Brand monitoring: track "Craftwebstudio" mentions across 100M+ web pages
Related terms
Ahrefs
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Frequently asked questions
Semrush or Ahrefs for a small business?▾
Pure SEO + backlinks → Ahrefs. PPC + social + content marketing → Semrush. Bilingual (ka/ru) → Ahrefs has better data. Pricing comparable at $99-$200/mo entry tier.
Does Semrush work for the Georgian market?▾
Partially — keyword volumes ka-language limited (1,000 keywords vs 100K+ English). Backlink data ✓. Traffic analytics ✓. Ahrefs has better ka-data, equal en-data.
Is the Semrush 14-day free trial worth using?▾
Yes — full feature access. Use case: site audit + 1 competitor comparison + keyword export. 14 days yield actionable insight. Cancel before the $139.95/mo bill hits.
Ready for a free consultation?
Get in touch — we reply within 24 hours with a scoped project estimate.